In this eye-opening episode of Cash Flow Confessions on Getting to the Bottom Line, host Stephanie Smith sits down with Wes Towers, founder of Uplift360, a digital agency specializing in “Search Everywhere Optimization” for the trades and construction industry. Wes shares a deeply personal financial moment: getting his business professionally valued—only to find out the number was far lower than expected.

What caused the dip? A fear in the industry about AI's rapid evolution and its potential to replace traditional digital marketing services. Wes candidly reflects on the challenges of adapting, the dangers of mismatched cash flow terms, and the strategic pivots required to future-proof a business.

You’ll walk away with real-world insights on:
• Why strong SOPs and recurring revenue streams matter more than ever
• How to handle the emotional gut-punch of a low valuation
• Navigating the evolving digital landscape with AI as both a threat and tool
• What makes a business truly valuable beyond just revenue

Whether you're planning to sell your business or just trying to improve your financial structure, this is a must-listen for any entrepreneur building with the long game in mind.

Learn more about Wes: https://uplift360.com.au/

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We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this episode of Getting to the Bottom Line, host Stephanie Smith sits down with sales expert Jonny Holsten, founder of Bridge Selling, to unpack how business owners and sales leaders can dramatically improve their conversion rates without spending a dime more on leads.

Jonny shares how most organizations lack a defined sales call strategy, causing inconsistent results and lost revenue. He introduces Bridge Selling’s powerful “Bridge Score” model — a repeatable, structured framework that helps sales teams diagnose call effectiveness and create predictable outcomes.

Whether you’re a growing company with a sales team of 10+ or a solopreneur closing your first deals, you’ll walk away with practical strategies to stop treating your sales process like a slot machine and start running it like an assembly line.

🎧 Listen in as Stephanie and Jonny cover:
• The #1 mistake sales teams make on calls
• How to score your sales conversations for success
• Real results: Tripling revenue without new lead generation
• How to build a repeatable sales process your team can follow
• Where to start if you want to fix broken sales calls today

Perfect for business owners, sales leaders, and coaches ready to keep more of what they make and close more deals with confidence.

Learn more about Jonny and Bridge Selling at https://www.bridgeselling.com/

Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Welcome to the first episode of Cash Flow Confessions, a new segment on Getting to the Bottom Line with your host, outsourced CFO Stephanie Smith. In this real-talk mini-series, we spotlight raw and relatable financial challenges that business owners are quietly facing—and how they’re solving them.

In this kickoff conversation, Stephanie sits down with action-oriented business coach Kate Gilbert, who shares her eye-opening realization: she was bleeding money through unused subscriptions and unfinished online courses. Kate walks us through how she’s reclaiming her cash flow by tracking her expenses, prioritizing resources, and leveraging her own organizational tools—like a brilliant course tracker spreadsheet she created to bring order to the chaos.

This episode is your behind-the-scenes look at a real business owner tackling the not-so-glamorous parts of entrepreneurship. If you’ve ever looked at your monthly expenses and wondered where all your money is going, this episode will give you practical next steps and serious motivation.

Whether you're a coach, creative, or CEO, you’ll walk away with clear ideas for improving your bottom line—starting today.

Learn more about Kate: https://kategilbert.com/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit