Getting in Early | 💵 The billionaire theory
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Getting in Early | 💵 The billionaire theory
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Every billionaire got in early on something. Koke traces that idea back to a Ponzi scheme that cost him ₦1,000 in university, through the accidental discovery of podcasting in 2022, to the decision that's now becoming GoodLiving Podcast Network. This is the real-time unboxing of how a passion project turned into a business — recorded at the actual beginning, uncertainty included.
Show notes
Koke has always been a pattern-recognizer — spotting business opportunities before they're obvious. He traces that instinct back to a lesson learned at 21 from a failed Ponzi scheme, and forward to the moment podcasting caught his attention in 2022. In this episode, he walks through the real story: chasing virality with celebrity interviews, giving up on the podcast as a business, and how that surrender is exactly what turned it into one.
He also lays out where the podcast network stands right now — Real Matters Only launching July 20th, a new show in September, and Nigerian Weight Loss Stories in production — recorded honestly, at the actual beginning, before knowing how any of it turns out.