What does it actually take to step into your power? In this episode, I'm sitting down with Alexis Meruelo — second-generation Cuban-American business leader, founder of the Business of Her conference, and author of the brand new book Getting You Ready for Power — to talk about the real, messy, beautiful process of finding your purpose and owning it unapologetically. We're getting into her family's entrepreneurial roots, why she spent six months with a career coach just to answer one question, the concept of "business karma," and why more women need to stop self-rejecting before they even ask. This one is packed, mi gente. Let's get into it.

WE GET INTO:

00:00 — Introduction

00:26 — Alexis's background and family entrepreneurial roots

02:01 — La Pizza Loca, Sahara Las Vegas, and the Cuban immigrant hustle

04:02 — Pain, rejection, and hitting a wall in her 20s

05:00 — Hiring her first career coach and betting on herself

07:25 — Redefining success without the ring or the kids

10:03 — How to deal with your Latino family's opinions

12:03 — Living in alignment and the new generation of young women

13:41 — The mentorship gap and why we self-reject before we even ask

19:21 — Business karma explained

22:25 — Her role at the Meruelo Group and CSR work

24:32 — Career reinvention: nothing is ever wasted

27:37 — Launching the Business of Her conference

32:05 — Getting You Ready for Power — the book and the three-phase framework

34:52 — Final message: you are ready, do it scared

KEY TAKEAWAYS:

• The best investment you'll ever make is in yourself. Alexis hired her first career coach at her lowest point and it changed everything.
• Define success on your own terms. The ring, the kids, the "right" career path — none of it matters if it's not your vision.
• Your Latino family will have opinions. Let them talk, then go do your thing anyway.
• We reject ourselves before anyone else gets the chance. Don't say no for a potential mentor — let them say it. Most women never ask, and that's why most women never have one.
• Business karma is real. Lift other women, support other businesses, and it always comes back. The crabs-in-a-barrel mentality only keeps you small.
• Nothing is ever wasted. Every year in the wrong job still made you better. You can pivot at any age, any stage.
• Life goes in phases. Your purpose doesn't have to be your paycheck right now — and "not yet" is not the same as never.
• Believe in yourself. Build your team. Rise to lead. That's the three-phase framework — and it starts with doing the inner work first.
• You are already ready. Do it scared, and do it in baby steps.

CONNECT WITH ALEXIS:

• Alexis' Website
• Business of Her Website
• Alexis on Instagram
• Business of Her on Instagram

TAKE THE NEXT STEP:

• Yo Quiero Dinero Private Membership
• Read my book, Financially Lit!
• Leave me a voicemail

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

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