Episode Description:

How visible are you as a health coach — and more importantly, how easily can you be found?

In this episode of The Health Coach Impact, we're joined by Sue Ellson, LinkedIn specialist, author, educator, and early adopter of the platform since 2003. Sue shares practical, strategic insights into how health coaches can use LinkedIn to strengthen professional credibility, improve searchability, and build long-term visibility in a deliberate and sustainable way.

We explore what makes LinkedIn different from other social media platforms, why optimising your profile is essential, and how newsletters, articles, events, and thoughtful engagement can help you grow influence without becoming "salesy." Sue also breaks down the difference between personal profiles and company pages, how to systemise your presence (without automating), and why professional visibility is about relationships, not quick pitches.

Whether you're newly accredited, building your private practice, or refining your professional footprint, this episode offers practical guidance to help you be seen, trusted, and found — with clarity and confidence.

Guest Bio:

Sue Ellson is an Independent LinkedIn Specialist, author, educator, practitioner and consultant.

She is also a gigster, a person who uses technology to attract aligned gigs and a former banker.

Sue provides teaching, training, speaking and consulting services to individuals, small, medium and large businesses, corporates, schools, universities, associations and government in Australia and overseas.

She is the author of five non-fiction books on the topics of LinkedIn, Careers, Business, Hyper Local Marketing and Gigsters. Sue is also the Founder of Newcomers Network and has been featured in over 1,000 publications and 135+ appearances on television, radio, podcasts and audio shows.

Resources:

How to get in touch with Sue:

LinkedIn: https://www.linkedin.com/in/sueellson
Website: https://sueellson.com
Facebook: https://www.facebook.com/sueellson2
Instagram: https://www.instagram.com/sueellson
Substack: https://substack.com/@sueellson
TikTok: https://www.tiktok.com/@sueellson
YouTube: https://www.youtube.com/@sueellson
X / Twitter: https://x.com/sueellson

Sign up to her free monthly newsletter at https://sueellson.com/newsletters

View free webinar slides and recordings at https://sueellson.com/webinars-and-recordings

Learn more about her services and pricing at https://sueellson.com/services-and-pricing

Contact her via https://sueellson.com/contact

How to get in touch with HCANZA: