On this episode of In The Spotlight, host Meagan Fettes sits down with Melissa Swain, co-founder of Get The F**K Outside (GTFO) — the bold outdoor + mental health movement that started as a clothing line and grew into a worldwide community.

Melissa shares:

● How a misprinted “billboard hoodie” and a box of hoodies that arrived the week the world shut down turned into something much bigger

● The real story behind the GTFO name and why getting outside matters so much for our mental health

● What it was like to grow from shipping orders out of the house to having 4,000+ ambassadors around the world

● The emotional reality of hearing people’s stories at markets and online — and creating a safe space for those conversations

● How she learned to set boundaries, take real breaks, and give herself permission to step back while still staying true to the mission

If you’ve ever felt burned out, lonely, or like you “should” be able to do it all — this one will hit home. ❤️

Check out GTFO Outside: Website: gtfooutside.com Instagram/Facebook: @gtfoutside.company

🏬 Thank you to our show sponsor: Main Street Market – home to 250+ local makers across their Okotoks, Mahogany & Strathmore locations. Shop local, support small, and discover your new favourite brands.