Georgia Panagopoulou was a chemical engineer. Then she walked away from a "safe corporate job" in the middle of Greece's financial crisis, moved to Santorini, and enrolled in a Master's program that took her to 30 wine countries in 18 months. She documented the whole thing on Instagram — andaccidentally became one of the most followed wine voices in Europe.

Today she runs Wine Gini, a digital marketing agency that helps wineries across 25+ countries tell their stories online. She's 10 years deep in the digital wine world, and she's blunt about what the industry keeps getting wrong.

In this conversation, Georgia and Jon get into why every wine account online used to be "just pictures of bottles," why wineries say they want to be authentic and then reject the content that actually is, the difference between treating wine as the topic versus the glue, her CSV framework (Consistency, Storytelling, Value), what Greece is teaching the traditional wine world — and her free consulting for Jon as he opens Preface Wine: show the backstage, document the chef-vs-sommelier argument, and stop reciting cherry-and-strawberry tasting notes nobody cares about.

Guest: Georgia Panagopoulou (@wine.gini) — Founder, Wine Gini | Digital WineMarketer & Creator | Athens, Greece

Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine barowner, opening Preface Wine in Delray Beach, FL.