Tim sits down with Brian Hubbard, Senior Associate and Design Director at Gensler Nashville, to unpack what “experience-driven” actually means at work today, from hospitality cues and circadian lighting to the data (and interviews) that reveal what people really need. They also tackle AI’s role in design, avoiding sameness, and why the most valuable budget line is often…time.

• (00:00:00) - Opening Hot Take: “Don’t Fear the Tools”
• (00:00:13) - Intro: Welcome to Culture at Work
• (00:00:34) - Meet Brian Hubbard, Design Director at Gensler Nashville
• (00:02:05) - Defining Culture: It Starts with People
• (00:03:08) - Coaching Clients & Aligning Company Culture
• (00:03:35) - Sponsor Message: The McSweeney Group
• (00:04:14) - The Shift: Experience-Driven Workplaces
• (00:05:15) - Personalization in the Modern Office
• (00:05:43) - Hospitality Principles in Workplace Design
• (00:06:12) - Lighting, Choice & the Human Experience
• (00:08:07) - Balancing Data with Human Intuition
• (00:09:49) - Questions That Reveal True Workplace Needs
• (00:10:32) - Key Data Points & What Companies Should Track
• (00:11:49) - Observing Workspace Use Without Fancy Tech
• (00:12:53) - Designing for Flexibility & Choice
• (00:13:41) - Ad Break & Transition Back to Culture at Work
• (00:14:32) - AI in Design: From Fear to Embracing the Tool
• (00:16:05) - The Human Element Behind AI
• (00:17:22) - Sameness in Design & Losing Local Culture
• (00:18:51) - If CEOs Invested in Culture, Where to Start
• (00:20:10) - Designing with Time: Why Iteration Matters
• (00:21:41) - The Business of Design & Ownership Mindset
• (00:23:17) - Closing Thoughts