Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed.

Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going. Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership.

This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online. No hype. No slogans. Just the real operator angle on what Gary actually built.

If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time.

Who is your favorite character?

https://opensea.io/collection/veefriends-series-2

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Timestamps:

00:00 – BK and his VeeFriends belief

03:25 – How VeeFriends got started

06:26 – Is this just the start?

13:45 – Were you into him?

21:35 – You don’t have to be an expert to build it

23:00 – How to start and create content

29:30 – Will it all be AI?

34:05 – What would Gary say?

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