We talk a lot about amenities in self storage—security cameras, clean units, keypads, gates—but what about you? The manager is one of the most important amenities at a facility, and often one of the most under emphasized.

Appearance, attitude, and professionalism can either enhance or hurt your facility’s image. What you wear and what you support during company time all sends a message about your business. Is it the message you want to send? Is it the message your organization wants to promote?

We cover:

✅ Why your personal presentation matters just as much as your property’s
✅ How to think about yourself as part of the customer experience
✅ Tips for keeping a clean, professional appearance without losing personality

Digital curb appeal and property curb appeal get a lot of attention these days. But don't forget that sometimes it's the personal curb appeal that makes or breaks the final sale.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

AI is transforming the self-storage industry—from smarter security cameras and chatbots to automated rate comparisons and call evaluations. But how much is too much? In this episode, we take a balanced look at the role of artificial intelligence in storage operations and explore where it helps—and where it may be hurting more than helping.

We discuss this balance regarding:

• Where AI Works Well – Data-driven tasks like rate comparison, call scoring, and tech enhancements (security, chatbots, drones)
• Where AI Falls Short – Creative work like content writing, marketing voice, and brainstorming where human insight is still essential
• AI and Customer Experience – The risk of losing personal touch when AI replaces too much of your team’s interaction
• Practical Use Cases – Evaluating vendors, optimizing marketing campaigns, and using AI to improve—not replace—your systems
• How to Avoid Overuse – Guidelines for keeping your business human-centered while still embracing new tools

Use AI strategically, not automatically. People still matter most in self storage success.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event.

From expert-led education sessions to lively vendor conversations, this episode dives into:

• Why Good Questions Matter – How smart, thoughtful questions from vendors and operators can lead to better decisions and stronger operations
• Key Expo Education Highlights – Risk management, marketing, and operational insights that left a lasting impression
• New Vendors to Watch - Software providers that might be worth a first or second look
• The Value of Trade Shows – The importance of continuing education, even if you can’t attend a national self storage event
• Top Regional Trade Show Recommendations – Hear our go-to suggestions for great local events that still deliver big value

🎧 Plus, stick around for a fun bonus segment with the Huff Girls, who share their unique (and entertaining) impressions of the self-storage industry and what giveaways might appeal to a younger crowd.

Guests from On the Move: CJ Stratte, Jim Ferguson, Stacie Maxwell, and Sherry Miller

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions