In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a marketing buzzword

In the second episode of GTMN, hosts Pranav Piyush and Austin Hay dive into the explosive growth of OpenAI's Sora and the subsequent IP backlash from major players like Disney. They analyze a groundbreaking report revealing how Google appears to be filtering AI-generated content from search results. The conversation also covers Netflix's new strategic playbook, including a partnership with Spotify and a push into multiplayer gaming. The episode explores the real-world impact of AI on marketing, from hilarious ad fails to shifting career trends and the rise of independent strategists.

In the inaugural episode of GTMN, hosts Pranav Piyush and Austin Hay discuss the latest innovations in go-to-market technology, focusing on OpenAI's recent developments, including the introduction of an app directory and SDK. They explore the implications of these changes for both consumer and enterprise applications, the evolving landscape of marketing strategies, and the challenges posed by declining social media usage. The conversation also touches on the rise of ad networks among major companies and the future of Meta's AI strategy, concluding with thoughts on the potential for a new wave of digital marketing.

• 00:00 - Introduction to GTMN
• 00:46 - Open AI - ChatKit, AgentKit, Sora
• 15:21 - Amex and PayPal Launching Ads
• 18:22 - Social Media Declining
• 25:58 - New LinkedIn Feature - Saves!
• 29:57 - TikTok is Back!