www.gtmaipodcast.com Marchelle: https://www.linkedin.com/in/marchelle-renee-mooney-87918a39/Mangomint: www.mangomint.comMarchelle Rooney didn't learn to code. She learned to talk to Claude Code. And now her non-technical sales team is building tools that make their engineering team do a double-take.In this episode, the VP of Sales at Mangomint ($25M ARR, salon and spa SaaS) shows exactly how her team:→ Built a custom LMS for product training using Claude Code + Notion MCP (no developers involved)→ Analyzed 212 BDR cold call transcripts in 3.5 minutes to rebuild their entire outbound playbook→ Created a Golden Script system that drove an 8% win rate increase (29% → 37%)→ Automated post-call task extraction and hardware ordering from call transcripts→ Solved a data import problem in one week that a senior engineer said was impossibleMarchelle's background: competitive dancer → precision haircutter → salon owner → hawking $2,200 hair extensions → VP of Sales at a vertical SaaS rocket ship. Her team runs a 2-day sales cycle and closes 20-30 new logos per month per AE.Her philosophy: "Micromanage the data, not the people." Give non-technical operators Claude Code and a mandate to find friction. The best solutions bubble up. Then engineering hardens what works.KEY TIMESTAMPS:0:00 - Intro + Marchelle's wild career path (salon to SaaS)8:00 - The custom LMS her Director of Onboarding built in Claude Code13:00 - Post-call automation: transcript extraction + one-click hardware ordering17:00 - The Golden Script project: analyzing transcripts to rebuild the sales playbook21:00 - 8% win rate increase results22:00 - BDR transcript analysis: 212 calls scraped in 3.5 minutes27:00 - Build vs. Buy: why she doesn't wait for vendor integrations31:00 - The junior analyst who solved the "impossible" import problem34:00 - Selective hiring: why she doesn't start with headcount plans37:00 - The daily AI discipline and the future of sales leadershipTOOLS MENTIONED:Claude Code (Anthropic)Notion (with MCP integration)Momentum (call intelligence)Nooks (dialer + sequencer)Avara (AI sales simulator)Mangomint (their product)#GTMAI #ClaudeCode #SalesLeadership #AITools #RevenueOperations #SalesEnablement

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Account planning used to take 2 quarters of change management. Justin Driesse built a Notion AI agent that does it in 90 seconds. His CRO saw the output and asked, "Is this real?"

In this episode, Justin Driesse (Director of Sales Enablement at Legora) walks through how he built an agentic account planning workflow using 5 chained prompts in Notion AI. No code required. No engineering team. Just a Notion page, clear prompting, and the right knowledge base already in place.

We cover:

• How the "Yes, Chef" agent generates detailed account plans with tiered stakeholder maps, competitive intel, and inline footnoted sources in 90 seconds
• Why Notion is the ultimate RAG system (and how that changes the agent-building game)
• The death of the 2-quarter account planning rollout
• Why enablement needs to break up with content and focus on process
• How Legora ran their Stockholm SKO with AI-generated team certifications built overnight from workshop content
• The macro intelligence unlock: running agents across hundreds of account plans to find deal patterns before they close

Justin's background spans teaching high school English, training accountants at a global firm, enablement at Amazon/Twitch, Slack/Salesforce, Writer, and now Legora. His perspective on compressing learning time with AI is one of the most practical I've heard.

== CONNECT ==Justin Driesse on LinkedIn: https://www.linkedin.com/in/justin-driesse-361943159/Legora: https://legora.com/

== GTM AI PODCAST ==Website & Podcast: https://www.gtmaipodcast.comSubscribe to the GTM AI Newsletter for weekly actionable intelligence on AI for go-to-market teams

== ABOUT ==The GTM AI Podcast is where go-to-market leaders learn how to actually use AI to drive revenue, pipeline, and team performance. No hype. No fluff. Just what works.

#GTMAI #SalesEnablement #AIAgents #AccountPlanning #NotionAI #GTMAIPodcast

https://www.gtmaipodcast.com https://www.gtmaiacademy.comRoman Linkedin: https://www.linkedin.com/in/rom%C3%A0n-czerny-11b773199/https://www.gojiberry.aiIn this episode, Roman walks through the entire system live on screen. You'll see how Gojiberry's signal agents identify warm leads in real time, how Claude ranks and personalizes every message, and the multi-channel marketing machine Roman runs across 7 LinkedIn accounts, 3 X accounts, YouTube, and Reddit.The numbers speak for themselves: 50% reply-to-blueprint rate, 70% demo close rate, 35% trial-to-paid conversion.Key takeaways from this episode:00:00 — Intro & Roman's journey from engineer to SaaS founder01:30 — What Gojiberry AI does and how it's different04:00 — Live demo: How AI finds and scores high-intent leads08:00 — Why Gojiberry vs. building your own with Claude Code09:00 — Signal agents: configuring ICP and intent tracking12:00 — The full funnel: leads → blueprint → demo → close14:00 — Conversion metrics breakdown (50% / 70% / 35%)15:00 — Multi-channel strategy: LinkedIn, cold email, YouTube, Reddit, X17:00 — Managing 7 LinkedIn accounts with AI content tools18:30 — Using Gemini + Whisper for content creation at scale19:00 — YouTube SEO hack: competitor review videos21:00 — AI agents talking to AI agents: the future of outreach24:00 — Why targeting active LinkedIn users doubles your results25:30 — The blueprint strategy: give value before asking for demos27:00 — How a lead magnet went viral and became Gojiberry's growth engine🔗 Resources:→ Gojiberry AI: https://gojiberry.ai→ Coach K's viral LinkedIn post about Gojiberry + Cowork: [link]📩 Want the AI Lead Gen Blueprint?Download our free guide on how to use AI to find, score, and convert high-intent leads across every organic channel. Get it at www.gtmaipodcast.com🎙️ GTM AI Podcast Subscribe for weekly episodes on AI-powered go-to-market strategy.#AILeadGeneration #LinkedInOutreach #GTMAIPodcast #SalesAI #Gojiberry #B2BMarketing #ColdOutreach #AIForSales