In this episode, Susan sits down with Jenny Xu—long-distance runner, fitness instructor, Forbes 30 Under 30 honoree, and founder / CEO of Talofa Games, a studio creating games to make movement more fun through titles like "Run Legends" and "Monster Walk." Jenny recounts what it was like to grow up as a shy kid in Cupertino, finding belonging in online communities thanks to Pokemon fan art, Neopets and her anonymous alter ego, "chibixi", as well as how she taught herself game development to become a prolific solo creator at just 12 years old. She describes being publicly “outed” by her Forbes recognition at 19, the painful reality of having to learn how to network, and how she rebounded from a failed post-college startup by entering—and winning—the Niantic Beyond Reality Developer Contest, earning $300,000 that helped launch her studio and hire a team. Jenny defines success as the impact her games have in player's lives, she emphasizes mentors and support systems, and shares lessons on ambition, burnout, and prioritizing mental and physical health.
- (00:00) - Intro
- (00:48) - Partners & Sponsors
- (01:35) - Introducing Jenny Xu
- (02:29) - Who is Jenny Xu?
- (04:01) - The Mission
- (05:16) - Beginnings
- (07:57) - The Self-Taught Journey
- (09:21) - Who is Chibixi?
- (10:53) - Prolific Game Making
- (13:06) - Game Dev vs Software Engineer vs Athlete
- (14:50) - Identity Outed.
- (16:57) - Finding the Courage to be Yourself.
- (19:30) - Niantic Beyond Reality Contest
- (23:58) - The Creation of Talofa Games
- (26:23) - Creating at the Intersection of your Passions
- (28:41) - Mission Driven Team
- (30:03) - Measuring Success
- (31:26) - Mentors
- (33:36) - Mentees
- (35:32) - Ambition
- (38:17) - How Being an Athlete was Helpful
- (40:01) - Where do you see yourself 10 years from now?
- (42:18) - Actionables
- (44:28) - What Chapter are you on?
- (46:28) - A Thought for the Listeners
- (47:48) - Where to find Jenny and her work
- (48:33) - Thank you!
- (48:53) - Get Involded
- (49:18) - Outro / Credits
🎮 Guest Bio: Jenny Xu is a long-distance runner, fitness instructor, and Forbes 30 Under 30 honoree, CEO of Talofa Games. She began running and making games at age 12, studied Computer Science at MIT, and has shipped 10 mobile titles with over 10 million downloads. A Niantic Beyond Reality Contest grand prize winner, she raised $6.3M in venture capital, making Talofa one of 2025’s Top 25 innovative gaming companies. She taught 1,000 consecutive virtual fitness abs classes, holds a professional group exercise certification, and sets marathon PRs (2:56). Jenny also successfully completed Apple’s Entrepreneur Camp, Google’s Growth Labs, and a16z’s SPEEDRUN program.
Learn more about Jenny HERE
Jenny's Twitter
Jenny's LinkedIn
Join our Substack!
This episode was sponsored in part by The University of Miami, School of Communication & the Knight Foundation
Click here to watch a video of this episode.
Click here to view the episode transcript.