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  • AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson

    AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson
    2026/03/12
    In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing “what channel won” is the wrong question, how deal storytelling reveals the real drivers of pipeline, and why small, cross-functional teams can outperform larger ones when structured around outcomes, not silos. The future of marketing isn’t about replacing humans with AI. It’s about freeing them to think.
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    38 分
  • From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

    From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni
    2026/03/05
    In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why PLG and enterprise should operate as one funnel, and how AI should eliminate low-value work while preserving creativity and authenticity.
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    49 分