Future-Proofing the Practice: New Services, New Opportunities
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Where's the real opportunity for your practice in 2027 and beyond? Brenda sits down with Dr. Marty Greer of Veterinary Village, Maggie Holcomb of Reynolda Veterinary Hospital, and Michelle Winter of Encore Vet Group to talk about the services reshaping veterinary care, from technicians stepping into a bigger advisory role to rethinking spay and neuter timing to expanding into senior care, rehab, and exotics.
But not every new idea is worth chasing. Marty, Maggie, and Michelle break down how to know when one is: listen to your clients, track what you're referring out, find a champion on your team, and don't skip the hard part of training staff and explaining the why before you roll it out.
Host = Brenda Tassava Medina, CVPM, CVJ, MVLCE
Panelists:
- Dr. Marty Greer, Practice Owner at Veterinary Village
- Maggie Holcomb, CVPM, Practice Manager at Reynolda Veterinary Hospital
- Michelle Winter, CVPM, CVJ, VP of Operations at Encore Vet Group
Thank you to Joan Marshall of PIMidlantic for sponsoring this episode! Want to take the Predictive Index Assessment? Click here!
Thanks for listening!
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