As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but we hope you find it helpful. It's a two-hour course limited to 15 people and is jam-packed with tips, tools, and guidance.

Links from this episode:

DMANC.org

Susan Finch on LinkedIn

Funnel Media Group to help you produce your podcast or reboot your existing video content in a new venue

Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences.

Join me as I speak with Howie Zales, an expert in live event production. With decades under his belt working high-profile concerts and stadium events, Howie knows how to make online viewers feel part of the action.

You’ll hear Howie’s tips for incorporating multimedia, leveraging technology seamlessly, and rehearsing for smoother execution. Discover easy ways to boost production value without breaking the budget. Plus, we’ll discuss how to maximize your investment by repurposing content long after the event ends.

If you’re ready to step up your hybrid event game, you won’t want to miss this lively discussion. Tune in now to pick up pointers that will stick with your team long after the stream wraps!

About our guest:

Howie Zales is an Emmy Award-winning Camera Operator who turned his passion for television broadcasting into several entrepreneurial endeavors. Howie created HJZ Productions, Inc. in 2000 to address the New York market's need for professional-level sports crewing/staffing. Under his leadership, HJZ Productions grew to a multi-million dollar nationwide provider of top talent in the broadcasting field. In 2019, Howie and his team founded Viridity Entertainment Services, Inc. (VES), initially focusing on staffing in non-union markets.

With the onset of the COVID-19 pandemic in early 2020, they quickly pivoted to offering best-in-class, broadcast-quality live streams of professional sports shows and interviews, corporate interviews and meetings, and religious services. VES now focuses on meeting the growing demand for virtual hybrid event production.

Links from this episode:

Viridity Entertainment

Funnel Media Group, LLC

Viridity Entertainment Services on LI

Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode details, make it public and shareable, and use layers to organize by season or topic. By the end of this episode, you'll have actionable strategies to enhance your podcast's searchability and connect with more listeners through the strategic use of Google Maps.

Here are the key points:

1. Create a custom Google Map for your podcast under your show's profile.
2. Add pins for each guest/company, using your show's icon.
3. Include episode descriptions and links in pin details.
4. Make the map public and share it on social media.
5. Use layers to organize pins by season or topic if needed.
6. Consider multiple maps if you have over 100 episodes.