If you have a launch coming up, this episode is going to reframe how you think about what actually closes warm leads. I'm breaking down the binge behaviour that happens right before someone buys, why most experts are invisible during the most critical window of their launch, and what changes when the backend is handled so you can actually show up.

I'm also sharing a personal buying experience that reminded me exactly how this works, and a real client result (over $100K in mastermind sales) that came directly from being able to show up during a live launch.

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Delegation isn’t just about handing off tasks. It’s about building the right operational support so your business can grow without you becoming the bottleneck.

In this episode, I’m sharing a behind-the-scenes conversation from a live coaching call with my client Steph Crowder, where we break down what it actually looks like to work with an operations expert, what I handle inside her business, and how CEOs can delegate without feeling like they’re losing control.

We talk about:
• What to delegate first when your business gets busy
• How we keep systems simple instead of over-optimizing
• The hiring process used to make sure it was the right fit
• The CEO mindset shifts that make delegation work long-term

If you’re growing your business and know you need help, but aren’t sure what to hand off or who to hire, this episode will help you think about delegation differently.

Mentions in this episode:

Steph Crowder: https://stephcrowder.com

Skool: https://www.skool.com/signup?ref=36182323e64f4a2eafd743549e4f1b70

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In this episode I break down my pre-launch email strategy for webinars, challenges, and launch events, including how I use conditional content in Kit to invite and nurture at the same time.

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call

In this episode, I share how I’m currently being sold to, and I can’t wait to buy the program when doors open.

I found this business coach through a marketing email while managing a client inbox. I signed up for her lead magnet, started binging her podcast, registered for her launch event…and now I’m ready to join.

And here’s what’s interesting: she’s using many launch strategies I help my clients plan and implement.

This episode answers questions you might be asking, like:

• Does launching still work in 2026?
• Is email marketing annoying during a launch?
• Do you need a big email list to host a successful launch event?
• How long should a launch runway be?
• Does podcasting actually help convert buyers?
• Is a structured launch still the best way to sell a $2,500+ offer?

This is proof that launching is alive and well.

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In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change:

• Increased conversion rates from 14% to 62%
• Reduced cost per lead from $9 to $2
• Turned the same ad budget into 3 to 5 times more leads

No new traffic.
No ad creative overhaul.
No complicated tech.

Just smarter opt in page decisions.

Listen to learn the high converting landing page strategies Lacey uses for lead magnets, launch event opt ins, and evergreen funnels, especially if you are running paid ads and want to improve landing page conversion rates without increasing ad spend.

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call

Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots?

In this episode of Funnel Building Strategies for Online Business Owners, I’m sharing a free AI meeting note-taking tool called Granola.

I use it to record client call transcripts, organize meeting notes, and stay prepared for weekly meetings.

If you’re an online coach, consultant, or service provider who wants better meeting notes, searchable transcripts, and a simpler workflow for client calls, this episode will help you decide if an AI note-taking tool is right for your business.

The tool:

https://granola.ai

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call

Discover the simple launch strategy that helped a local expert transform into a profitable online coach, generating $3,500 in just 6 weeks, and why this approach is perfectly positioned to scale in 2026.

What You'll Learn:

• How to resurrect and monetize a neglected email list (without being annoying or sleazy)
• Why simple tech setups often outperform complex funnels
• The exact email sequence strategy that converted
• How to use Skool's about page as your sales page (and when this works)
• The lead magnet to ads to waitlist scaling framework
• Why focusing on ONE offer beats launching multiple programs

Key Takeaways:

• Sometimes your best customers are already on your email list
• A reintroduction email can reignite dormant subscribers
• Skool + Kit can replace expensive tech stacks for easy program launches
• $2 cost per lead is achievable with the right ad strategy
• Focus beats variety: one solid offer scaled beats ten scattered launches

Resources Mentioned (some links are affiliate links):

• Kit (email marketing platform)
• Skool (community platform)
• Meta advertising for lead generation

Ready to launch your own profitable program? Check out the links below to explore working with me.

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call

Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce.

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Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call