In this episode of Funded, Now What?!, Andrew Lee Miller discusses all things startups, marketing and fundraising with Russian/Dutch startup founder Anastasia Kuskova, CEO of Sirius , an AI-powered sustainability intelligence platform helping metals, mining, and energy companies move beyond outdated ESG dashboards and into live, contextual decision-making infrastructure. Before founding Sirius, Anastasia was Head of Sustainability at a multibillion-dollar mining company, co-developed a battery traceability platform with Glencore and Tesla, and helped shape global frameworks through the World Economic Forum’s Mining & Metals Platform. She’s also been named one of the 100 Global Inspirational Women in Mining — and Sirius recently won the COP29 Sustainable Innovation Challenge. Now, with $3.8M raised and momentum building, Anastasia opens up about the real challenge: marketing a highly technical product in a traditional, skeptical industry. Andrew breaks it down and gives her (and you) a tactical marketing game plan that includes: ✅ Why messaging must be casual and specific to build trust ✅ How to avoid the trap of “automated outreach” in niche markets ✅ When to bring in outside marketing help — and why sooner is better ✅ How to leverage humor, data, and PR to supercharge sales ✅ The importance of sustainability-as-a-revenue-driver storytelling From investor psychology to scaling through content and strategic outreach, this episode is packed with advice for any founder tackling old-school industries with new-school tech. 🔗 Learn more about Sirius: besirius.com 📣 Connect with Anastasia: Anastasia on LinkedIn About the show: Funded, Now What?! is the only podcast where recently funded founders get live, no-fluff growth advice from 20-year startup marketing expert and Fractional CMO Andrew Lee Miller (@andrewstartups). Each week, founders walk away (and you do too) with powerful, practical marketing strategies that help scale their company — fast. About the host: Andrew Lee Miller is a seasoned startup marketing expert, founder of GrowthExpertz- Fractional Agency, and a global keynote speaker with nearly 20 years of experience driving early-stage growth. He has helped lead three successful startup exits and specializes in digital marketing, growth hacking, and scaling tech businesses in the early-stages. Andrew is also the author of The Startup Growth Book and the host of The Funded... Now What? podcast, where he shares insights on navigating post-funding challenges and accelerating startup success. About GrowthExpertz: GrowthExpertz is a boutique consulting firm in San Francisco that does two things really f$cking well:Marketing and Recruitment for tech startups. We're industry agnostic and play in both B2B and B2C, SaaS, Marketplace, Mobile Apps, AI and much more. Led by two senior operators with over 30 years of combined experience scaling early-stage companies, we plug in fast, cut through the noise, and deliver outcomes that actually move the needle—whether that’s building a full-stack growth strategy or hiring your first 10 mission-critical roles.We work exclusively with startups and tech-driven businesses that need expert-level guidance without the fluff—fractional, project-based, or full-scale support.No bullsh!t. Just velocity and real results.Meet with us: www.growthexpertz.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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