Feeling overwhelmed by the latest marketing trends and complicated strategies? In this episode, Rohit talks with Adam Kitchen, founder & CEO, Magnet Monster. Adam shares a refreshing perspective: what if the secret to real growth isn't about adding more, but about perfecting the basics?You'll learn why he believes a deep focus on the fundamentals of email and SMS marketing is more powerful than chasing complexity. He shares the exact frameworks used to scale D2C brands to over $100M, transforming their retention programs from a simple communication channel into their most reliable and predictable profit engine.In this episode, you'll discover:✅ Core Email Flows: Master the four fundamental flows (Welcome, Abandoned Cart, etc.) before getting lost in complex automation.✅ Email Deliverability: Use the simple "Traffic Light System" to segment your audience and protect your sender reputation.✅ A Quick Win Tactic: Learn how a simple 24-hour retargeting email to clickers can add up to 20% more revenue.✅ Segmentation Strategy: Discover why broader audience segmentation often outperforms a hyper-granular approach.✅ The Future with AI: Explore how AI agents will reshape email marketing and what the role of the human strategist will be.Important highlights:00:00 - Introduction: Shifting Focus to Retention Marketing01:00 - Adam Kitchen's Journey: From Copywriter to Agency Founder03:08 - Why Focus on D2C & Klaviyo?04:13 - The Holistic Strategy That Sets Magnet Monster Apart05:42 - The Playbook for $10M+ Brands: Master the Fundamentals07:40 - Finding the Right Mix: Email Frequency & Personalization09:13 - The Truth About Segmentation: Why Broad Beats Granular11:17 - The "Traffic Light System" for Email Deliverability13:33 - Creative Strategy: Viewing Emails as Mini Landing Pages15:16 - The Measurement Trap: Attributed vs. Incremental Revenue18:21 - How to Align Retention Efforts with Paid Media Strategy20:05 - The 20% Revenue Boost Tactic Everyone Is Missing23:00 - The Future: How AI is Reshaping Email MarketingWelcome to Full Funnel, where we explore the intersection of AI, strategy, and sustainable growth. Host Rohit unpacks the playbook of industry-leading experts to give you actionable insights you can apply today.Connect with Adam Kitchen on LinkedIn: https://www.linkedin.com/in/adamkitchen1Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohitmah/Learn more about Lifesight: https://lifesight.io/🔔 Subscribe to Full Funnel for more conversations with the leaders shaping the future of AI in marketing! #retentionmarketing #emailmarketing #d2c #klaviyo #marketingstrategy #marketing #measurement #attribution #mmm #podcast #marketingpodcast #aiinmarketing #cmo #marketinginsights #aiformarketing #performancemarketing