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Your Google rating is only one piece of your reputation.

Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched you support a local organization, or heard how you handled a problem.

That is your reputation too.

If your company has grown but your brand, customer experience, and marketing are not creating the reputation you want, talk with Lemon Seed Marketing:

https://www.lemonseedmarketing.com/contact/

In this episode of From the Yellow Chair, host Emily Fleniken explains why contractors need to think beyond review count and start intentionally building the kind of reputation that generates trust, referrals, repeat business, and loyal customers.

YOU WILL LEARN:

• Why strong Google reviews do not always equal a strong reputation

• Why customers remember how your team made them feel

• How CSRs can build trust before the technician arrives

• Why small acts of care create stories customers tell other people

• How community involvement builds familiarity and trust

• Why relationships and referrals belong in your marketing strategy

Emily challenges contractors to stop asking only how they can collect more five star reviews and start asking a more important question:

What are we doing that makes people want to recommend us?

ABOUT EMILY

Emily Fleniken is a host of From the Yellow Chair. In this solo episode, she shares practical ways home service companies can strengthen the reputation being created through their employees, customer experience, community involvement, and relationships.

LISTEN AND FOLLOW

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

YouTube:
https://youtu.be/pg0FXbRzyjM

More From the Yellow Chair:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

Lemon Seed Marketing helps home service contractors build stronger brands and smarter marketing strategies designed for long term growth.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

Before They Call: What Homeowners Look for on Contractor Social Media

A homeowner sees your truck, hears your name, or finds you on Google.

Then they start investigating.

What does your social media tell them?

👉 If your marketing is not showing homeowners why they should trust your company, talk with Lemon Seed:
https://www.lemonseedmarketing.com/contact/

In Episode 235 of From the Yellow Chair, Crystal Williams and Emily Fleniken break down the homeowner’s social media cheat sheet and explain what customers actually want to see before deciding which contractor to call.

The answer is not another perfectly designed graphic.

It is proof.

Real employees. Real jobs. Real trucks. Real projects. Real community involvement. Real personality.

In this episode:

• Why showing real people builds trust and memorability
• How contractors can create a reusable photo bank
• Why before and after photos should become part of your operational process
• Video topics that can help customers understand financing, IAQ, and your services
• Why culture and community content gets attention
• How to audit your social profiles today
• Simple ways to create local content without an elaborate production plan

Crystal and Emily also explain why consistency matters more than waiting for the perfect piece of content.

About the hosts

Crystal Williams and Emily Fleniken are marketing strategists at Lemon Seed Marketing. Lemon Seed helps home service contractors organize their marketing, create intentional budgets and strategies, build memorable brands, and become the easy choice in their markets.

Book a conversation with Lemon Seed:
https://www.lemonseedmarketing.com/contact/

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

More episodes:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

How much money are you spending trying to make an unmemorable brand memorable?

If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on “everybody already knows us,” you may have a bigger problem than advertising.

Want Lemon Seed to take a look at how your brand is showing up in the market?

Book a call:
https://www.lemonseedmarketing.com/contact/?utm_source=podcast&utm_medium=organic&utm_campaign=ftyc_ep234&utm_content=show_notes

In Episode 234 of From the Yellow Chair, Crystal Williams and Emily Fleniken are joined by Jen McKee of Kee Hart Marketing to explore what makes a business truly recognizable.

Using Lemon Seed’s signature yellow and Jen’s purple and sequins as examples, they explain how color, consistency, personality and intentional branding create something customers can remember before they ever need to make a service call.

You’ll hear:

• Why a brand needs more than a recognizable logo
• How color creates top of mind awareness
• Why contractors often overestimate how recognizable their businesses are
• How poor branding can make other marketing investments work harder
• What contractors should know before changing their brand
• How to launch a rebrand without confusing the market
• Why your brand should communicate the quality of the experience customers can expect

About Jen

Jen McKee of Kee Hart Marketing works with businesses in the home service industry and has become known throughout the industry for her unmistakable purple and sequins. In this conversation, she shares how those recognizable elements became part of her brand and why memorable businesses give people something specific to associate with them.

Listen and follow

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

Watch on YouTube:
https://youtu.be/wYkvv99zfSE

More from From the Yellow Chair:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

From the Yellow Chair is powered by Lemon Seed Marketing, a full service marketing and branding agency serving home service contractors.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!