From the Broadcast Booth to the Vegas Strip: Tom Brady's Expanding Empire
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Tom Brady has spent the past few days acting far less like a retired quarterback and far more like a fully formed media and business empire in motion. Athlon Sports and Yardbarker report that on Friday he used his now signature number as a marketing hook, turning 12 12 into CardVault by Tom Brady Day, rolling out a 12 percent off promotion across his growing chain of trading card and memorabilia shops, a small stunt with outsized branding value as he leans deeper into collectibles retail. Over the weekend he was back in America’s living rooms, with The Patriot Ledger detailing how he took his usual seat on Fox Sports top NFL broadcast team to call the Week 15 matchup between the Los Angeles Rams and Detroit Lions, a role that increasingly defines the second act of his football life. The Times of India notes that the game turned into an unexpected fashion headline as much as a football one, with viewers fixated on the Audemars Piguet Royal Oak Frosted Rainbow watch on his wrist, valued by the brand at roughly 485 thousand dollars, prompting a wave of social media clips and commentary that reinforced his long running image as a luxury watch obsessive. After the final whistle his own Instagram story amplified that buzz with a smiling studio photo alongside Michael Strahan, the watch front and center, a deliberate bit of image curation for the world’s most decorated quarterback turned style-conscious mogul. From there the story shifted from the booth to the Strip. Local Las Vegas outlet KSNV and Spanish daily Marca report that Brady hopped a plane to Nevada to help open the tenth CardVault by Tom Brady location at The Shoppes at Mandalay Place inside Mandalay Bay, an expansion that meaningfully deepens his business footprint in the same city where he holds a minority stake in the Raiders. He teased the trip in another Instagram story, joking with business partner Chris Costa about not opening a prized 2000 Contenders football box without him, and Fox5 Las Vegas aired a one on one interview in which he framed Vegas as a natural hub for his memorabilia brand. Crave The Auto lists a public appearance at Mandalay Bays Rhythm and Riffs Lounge tied to the launch, effectively blending autograph signing, fan engagement, and retail theater. There is ongoing media speculation that his growing Las Vegas presence could foreshadow a more hands on role with the Raiders, but no reputable outlet has reported any concrete move there yet, and recent coverage from Marca explicitly notes he is keeping his distance from the teams current turmoil, focusing instead on broadcasting and CardVault.
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