From potatoes to parliament - Why soil health means planetary health, Azadeh Farajpour Javazmir?
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From potatoes to parliament - Why soil health means planetary health, Azadeh Farajpour Javazmir?
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🪴🥕Did you know that the earth around a carrot tastes like a carrot? In this episode of Naturally Speaking, we dive into why healthy soils are one of the most underestimated levers for climate resilience, food security and stable business models.
We follow Azadeh’s personal journey from science to entrepreneurship and unpack how her company betterSoil uses data-driven tools, satellite imagery and regenerative practices to stabilize yields, reduce input costs and make agricultural supply chains more resilient for farmers and brands.
As always, we have a plot twist into our wardrobe to see how soil health is linked to our closet and what fashion item is especially challenging to soil health - and how the Swedish denim brand Nudie Jeans is changing this with regenerative and circular approaches.
Learn more about BetterSoil: https://www.bettersoil.info Learn more about Nudie Jeans: https://www.nudiejeans.com