In this episode, we sit down with Mike Root—an award-winning sales representative who has raised the bar across the furniture industry. Known for continually sharpening his marketing expertise, Mike is endorsed by some of the most elite retailers in the country and widely regarded as an indispensable partner to his dealers. Passionate about lifting up fellow reps and helping retailers grow, he has become a trusted resource for business development and strategy. We also dive into his book, From a Sales Rep’s Perspective, which is taking the industry by storm and reshaping how professionals think about sales, relationships, and long-term success.

👤Connect with Mike Root:

✅ Email: mike@furnituresales.biz

✅ LinkedIn: https://www.linkedin.com/in/mikeroot/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

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➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net