Short-term rental guest expectations are rising fast — and “manual everything” breaks the moment you try to scale.

This week, Mark is joined by Frank from Hostfully to talk systems, PMS strategy, and what it really takes to run a professional operation as you grow from 1–2 properties to 10+.

Frank shares how his luxury hotel background (Ritz, W, Westin) shaped his view of STR operations — and why structure, branding, and professionalism are now non-negotiable if you want to win your market.

We cover:

• The biggest differences between luxury hotels and mom-and-pop short-term rentals
• Why guest expectations keep moving toward “hotel-level” standards (and won’t go back)
• When it becomes impossible to manage without a PMS
• How a PMS helps reduce operational friction and scale without chaos
• Why “growth at all costs” is dead — and sustainable growth is the new edge
• What to look for when choosing a PMS (and why there’s no one-size-fits-all)

If you’re serious about scaling your STR portfolio, this episode is a must-listen.

__

Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 325+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com