From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify
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From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify
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概要
AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth.
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media teams reclaim hours lost to repetitive tasks, how AI-driven optimization is improving performance inside opaque environments like walled gardens and CTV, and why media quality is rapidly evolving from a hygiene factor into a competitive advantage.
From attention measurement and fraud detection to outcome-based optimization and the future of streaming TV, this conversation cuts through the hype to explore how AI is actually being used today—and what it will take to unlock its full potential tomorrow.