Real estate agent Rachel Kilmer (@RachTheRealtorkc) went viral on TikTok with nearly 1 million views and built 22,000 followers (80% are local!) - but that's not what made her a top producer.

In this no-BS conversation, Rachel reveals why she pivoted from social media fame to focus on the "unsexy" marketing fundamentals that actually generate consistent business.

What You'll Learn:
✅ Why TikTok worked in 2020 but may not be the answer today
✅ The #1 platform Rachel recommends for real estate agents starting out
✅ How to stay top-of-mind without chasing followers or going viral
✅ The sunk cost fallacy that's killing your marketing budget
✅ Why your website is your most important marketing investment
✅ How to diversify beyond social media with email, CRM, and AI optimization
✅ The simple Instagram Stories strategy that works for agents who hate social media

Rachel shares hard-earned lessons from 5 years in the business, including what she'd do differently, where she wasted money, and how she generates leads from both social media and her sphere of influence.

Perfect for real estate agents tired of gimmicky marketing advice and ready for strategies that actually work.

Connect with Rachel Kilmer
Website - https://rachtherealtorkc.com/

📍 Connect with Kevin Mochel
Website → www.modernrealestatemarketing.com
Facebook → www.facebook.com/modernrealestatemarketingforagents
Instagram → www.instagram.com/modernrealestatemarketing/
Podcast → Modern Real Estate Marketing

🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast
📍 Recorded at 180 Your Marketing Studio, Overland Park KS

#RealEstateMarketing #RealtorTips #SocialMediaForRealtors