Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make.

• A Clear Mission Creates Momentum When you know the problem you're solving and stay true to it, your brand's story becomes magnetic and memorable.
• Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact.
• Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone.
• Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it's where transformation happens.
• Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers.
• Stay Focused, Stay Generous Protect your core mission, but don't be afraid to share your ideas and support others along the way.

Episode Highlights

• 00:20 – Meet Dave Linton and the Mad Lug mission
• 01:25 – The story behind Mad Lug: from youth work to social enterprise
• 02:55 – Naming, branding, and building a business with purpose
• 06:50 – The importance of a clear, shareable story
• 12:10 – Marketing, organic growth, and learning from mistakes
• 18:00 – Social media, influencers, and the value of authentic advocacy
• 24:40 – Challenges of growth, staying true to your mission, and leadership lessons
• 32:00 – Impact stories: changing lives and inspiring others
• 41:30 – Highlights, reflections, and how to connect with Madlug

Find out more about Madlug:

• Madlug website
• Madlug for Business

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

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