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George Barrios, former co-president of World Wrestling Entertainment (WWE), co-founder and co-CEO of Isos Capital Management, and author of Sometimes Wrong, But Never in Doubt, joins Joe to explore leadership, preparation, reinvention, and what it takes to transform an organization.

This episode examines George’s unconventional path from nearly failing out of high school to becoming one of the key executives behind WWE’s evolution into a global media and entertainment company. George reflects on the influence of his Cuban immigrant parents, the people who redirected his life, and the lessons he carried from each stage of his career.

George also explains why conviction should come from preparation rather than bravado. He shares how deep research, systems thinking, and a willingness to understand every part of a business helped him and Michelle Wilson recognize opportunities others could not yet see.

Joe and George also discuss:

• Why life should be viewed as a movie rather than a single photograph
• How George’s parents shaped his approach to work, learning, and adversity
• Why leaders must understand the box before they can think outside of it
• Why a short presentation may require hundreds of pages of preparation
• The difference between confidence and unsupported certainty
• Why people often want the position but not the work required to earn it
• The emotional journey of building something meaningful
• Why reading widely helps leaders connect ideas across industries
• Why experts can explain how a system works but may struggle to imagine how it could change
• What George learned from working alongside Vince McMahon and Michelle Wilson
• How George thinks about failure, reputation, reinvention, and rewriting the ending

This episode is for leaders, entrepreneurs, and problem-solvers who want to think more deeply, prepare more thoroughly, and pursue difficult work with conviction. It is also for anyone whose life has not followed a straight path and needs the reminder that one bad photograph does not define the entire movie.

Watch the full interview on YouTube

A special thanks to this week's sponsors!

Veteran-founded Adyton. Step into the next generation of equipment management with Log-E by Adyton. Whether you are doing monthly inventories or preparing for deployment, Log-E is your pocket property book, giving real-time visibility into equipment status and mission readiness. Learn more about how Log-E can revolutionize your property tracking process here!

Meet ROGER Bank—a modern, digital bank built for military members, by military members. With early payday, no fees, high-yield accounts, and real support, it’s banking that gets you. Funds are FDIC insured through Citizens Bank of Edmond, so you can bank with confidence and peace of mind.

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Michael Kloepper, former commander of the 173rd Airborne Brigade and current Brigade Tactical Officer at the United States Military Academy, joins Joe to explore leadership, readiness, and the responsibility to pass hard-earned lessons to the next generation.

This episode examines what it means for a generation of leaders shaped by more than two decades of war to “empty the rucksack” before leaving the Army. Michael reflects on the urgency he and many of his peers feel to pass on what they learned through success, failure, command, and combat so future generations do not have to repeat the same mistakes.

Colonel Kloepper also shares how his experiences in battalion and brigade command shaped his views on mental, physical, and spiritual readiness. Rather than simply pointing soldiers toward more resources, he believes leaders and chains of command have a responsibility to create healthier organizations. He explains how programs built around outdoor challenges, shared hardship, reflection, and time with teammates helped reduce high-risk behavior while strengthening trust and readiness.

Joe and Michael also discuss:

• Why learning organizations must do more than collect information
• Why leaders should invest in people before problems occur instead of only responding afterward
• How shared challenges and time outdoors can strengthen teams and reduce destructive behavior
• Why people fight for what they believe in
• Why accessibility matters, especially when information is not moving through the chain of command
• The difference between highlighting problems and becoming a reactionary leader
• Why presence remains one of the most important qualities of leadership
• What lieutenants and captains should understand about character, toughness, command authority, and example
• What Mike has learned from leading and developing cadets at West Point

This episode is for leaders who want to build stronger organizations, invest more deeply in their people, and pass hard-earned lessons forward. It is also for veterans reflecting on what their service meant, commanders trying to create healthier teams, and anyone who believes leadership begins with presence, trust, and the willingness to stand alongside people when things are hard.

Watch the interview on YouTube

A special thanks to this week's sponsors!

Dunedain Systems is a veteran-founded defense technology company building Warmind, an AI platform that accelerates military planning, operations, and document generation. Warmind connects to your unit’s data and learns how your warfighting function operates, delivering outputs tailored to your SOPs and operational context rather than generic AI responses. Whether your team is building OPORDs, running intel workflows, or generating CONOPs, Warmind handles the heavy lift so your staff can focus on decisions, not paperwork. Built by combat veterans who lived the problem firsthand, Warmind is already in use across SOCOM and the broader DoD. The beta is free for anyone with a .mil or .edu email at dunedainsystems.com.

Veteran-founded Adyton. Step into the next generation of equipment management with Log-E by Adyton. Whether you are doing monthly inventories or preparing for deployment, Log-E is your pocket property book, giving real-time visibility into equipment status and mission readiness. Learn more about how Log-E can revolutionize your property tracking process here!

Meet ROGER Bank—a modern, digital bank built for military members, by military members. With early payday, no fees, high-yield accounts, and real support, it’s banking that gets you. Funds are FDIC insured through Citizens Bank of Edmond, so you can bank with confidence and peace of mind.

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Steven Pressfield, bestselling author of Gates of Fire, the War of Art, A Man at Arms, and The Arcadian, joins Joe to explore writing, resistance, and the soldier’s long search for peace.

This episode examines the story behind The Arcadian, Pressfield’s latest novel featuring Telamon, a warrior cursed to live lifetime after lifetime as a soldier. Steve shares how the seed for the book began with a quote from Empedocles that he carried with him for more than forty years before finally discovering the story it was meant to become.

Steve and Joe discuss why the idea of a cursed soldier resonates so deeply, especially with those who have served. Telamon’s journey is not just a story about war, exile, or violence. It is about the burden many people carry, the search for redemption, and the hope that we can become something more than the roles we have played for so long.

Steve also reflects on losing his home in the Palisades fire while working on the book and how writing became a refuge during that difficult season. What could have become another form of resistance instead became proof of the very ideas he has spent decades teaching: that the work can save us, steady us, and call us back to ourselves.

Joe and Steve also discuss:

• The connection between soldiers, exile, redemption, and the search for peace
• Why “life is warfare and a journey far from home”
• Why animals and children often carry the divine in stories
• Why great stories often begin with the question “What if?”
• What it means to start over, kill the ego, and become an apprentice again
• Why Steve believes nearly every great story is, in some way, a redemption story

This episode is for anyone who has carried a burden longer than they expected, walked away from a life that once defined them, or wondered whether peace is possible after years of fighting. It is also for writers, leaders, veterans, and readers who believe that stories can help us make sense of exile, suffering, hope, and the long road home.

Watch the full interview on YouTube

A special thanks to this week's sponsors!

Dunedain Systems is a veteran-founded defense technology company building Warmind, an AI platform that accelerates military planning, operations, and document generation. Warmind connects to your unit’s data and learns how your warfighting function operates, delivering outputs tailored to your SOPs and operational context rather than generic AI responses. Whether your team is building OPORDs, running intel workflows, or generating CONOPs, Warmind handles the heavy lift so your staff can focus on decisions, not paperwork. Built by combat veterans who lived the problem firsthand, Warmind is already in use across SOCOM and the broader DoD. The beta is free for anyone with a .mil or .edu email at dunedainsystems.com.

Veteran-founded Adyton. Step into the next generation of equipment management with Log-E by Adyton. Whether you are doing monthly inventories or preparing for deployment, Log-E is your pocket property book, giving real-time visibility into equipment status and mission readiness. Learn more about how Log-E can revolutionize your property tracking process here!

Meet ROGER Bank—a modern, digital bank built for military members, by military members. With early payday, no fees, high-yield accounts, and real support, it’s banking that gets you. Funds are FDIC insured through Citizens Bank of Edmond, so you can bank with confidence and peace of mind.