How do you build a credible personal brand without oversharing, chasing virality or sounding like everyone else?

In this episode of Muhami Matters, Chris Adams speaks with Imogen Pickton, founder of Imogen Grace Socials, about how she built her business through LinkedIn after finishing her A levels during the pandemic.

Imogen shares practical insights on personal branding, social media strategy, audience clarity, consistency, content creation and turning online visibility into meaningful business opportunities.

The conversation explores how professionals can create content that feels authentic, why consistency matters more than volume, how different platforms serve different purposes, and why a large audience is not valuable unless it includes the right people.

Chris and Imogen also discuss the importance of clear positioning, strong profiles, effective lead capture and creating content that helps potential clients understand how they can work with you.

Guest

Imogen Pickton

Founder, Imogen Grace Socials

LinkedIn: https://www.linkedin.com/in/imogen-pickton/

Organisation: https://www.linkedin.com/company/imogen-grace-socials/

Host

Chris Adams

Founder of Muhami and CJA Consulting

Muhami Matters: https://muhami.ae/muhami-matters/

CJA Consulting: https://www.cjaconsult.com

#MuhamiMatters #Muhami #CJAConsulting #محامي #PersonalBranding #LinkedInStrategy #SocialMediaMarketing #ContentStrategy #BusinessGrowth

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