Serena Adams went from surfing Byron Bay to Head of Destinations at WEGroup Global. She joins Full Tilt with Belinda Bradford to talk instinct, connection, and scale.

Serena Adams is one of Australia's most accomplished and accredited female surf coaches. She grew up surfing in Byron Bay and co-founded Surf Getaways alongside Belinda Bradford, opening up surf travel to women who'd spent decades on the sidelines of a sport built around them.

In this episode, Serena and Belinda get into:

• Growing up surfing in Byron Bay, and why she was welcome in the water when most women of her generation weren't
• The whiteboard moment that turned a small surf tour into a business neither of them saw coming
• What nearly broke her about trading instinct for structure as it scaled
• The guest whose story became one of the most profound moments of her career
• What people get completely wrong about what her job actually looks like

This is a conversation about instinct, connection, and building something real instead of winging it. Listen to the end to hear the story that changed everything.

Our website: WEGroup Global: wegroup-global.com.

Nominate someone to be our next guest: connect@wegroup-global.com

Mentioned in this episode:

Full Tilt with Belinda Bradford is brought to you by WEGroup Global. We design and run retreats, summits, and offsites for creators, growing businesses, associations, and enterprises. We build on a simple belief: human connection matters more now than ever. The world has never been more connected, and people have never felt more alone. As AI takes over the routine work, judgement, trust, and the ability to lead a room are what's left to compete on. That still only happens in person. That's why we do what we do. We handle the hotels, the venues, the bookings, the logistics, and all the risks, backed by a network of 8,000+ hotels and venues in over 100 countries, trusted vendors and tour partners, and access to VIP tickets and top speakers most people can't get on their own. All you have to do is show up and connect with the people in the room. One team, one plan, from first idea to final day. Learn more about us at wegroup-global.com Connect with us at connect@wegroup-global.com