Charlie Cook, founder of Rightcharge, shared his journey from civil engineering graduate to climate-tech entrepreneur on Auto Futurecast.

Inspired by his passion to combat climate change, Charlie transitioned from Octopus Energy, where he launched the UK’s first EV-specific energy tariff, to building Rightcharge, a platform simplifying EV ownership.

The Rightcharge Pivot

Initially a home charge point marketplace, Rightcharge faced challenges by 2023. A pivotal shift to fleet payment solutions redefined the business, streamlining public charging payments and automating home charging reimbursements for EV fleets. Major clients like The AA now rely on Rightcharge to meet sustainability goals.

Building Momentum

With 60% of UK EVs owned by businesses, Rightcharge’s services are vital for reducing costs and tracking emissions. Now expanding to four European markets, the company is addressing a market five times the size of the UK.

Lessons for Founders

Charlie’s advice for entrepreneurs: Validate ideas, embrace pivots, structure fundraising around clear goals, and explore international markets. His journey shows how scalable innovation can drive sustainability.

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