From Shanghai to 1,100 Stores: The Hummus Goodness Success Story with Hannah Awada
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From Shanghai to 1,100 Stores: The Hummus Goodness Success Story with Hannah Awada
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How do you grow a successful business without losing sight of what made it special?
In the sixth and final episode of Capital for Change, host Phil Tower welcomes Hannah Awada, founder and CEO of Hummus Goodness, to share the inspiring story behind one of Michigan's fastest-growing specialty food brands.
Hannah's story is both inspiring and impressive.
What began with homemade hummus sold from Hannah's kitchen window in Shanghai has grown into a company whose products are now available in more than 1,100 retail locations. Throughout that journey, she's remained committed to creating clean-label, small-batch products while building a business grounded in authenticity, quality, and community.
Hannah shares her story with us, including the challenges of launching and scaling a business, the importance of staying true to her values, and how investment from the New Community Transformation Fund helped position Hummus Goodness for its next stage of growth.
She also reflects on leadership, entrepreneurship, and finding investment partners who share her long-term vision.
As the inaugural season of Capital for Change comes to a close, Hannah's story is a fitting reminder that bold ideas, authentic leadership, and mission-driven investment can create lasting impact for businesses and communities alike.
Learn more about the New Community Transformation Fund
This is hummus the way it’s meant to be. Hummus Goodness
Looking for insight on startups, entrepreneurship, venture capital, and economic development in Michigan?
“Capital for Change” features business leaders Birgit Klohs and Skot Welch, joined by host Phil Tower, exploring how innovative ideas become successful companies.
Listen on the iHeartRadio app and wherever you listen to podcasts.
And if you enjoyed this podcast series, please share it with a friend!
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