What if the biggest limiter on your business isn’t strategy, cash, or market conditions—but the story you tell about who you are? We dig into the identity shift that unlocks performance, showing how daily proof, bold goals, and better systems turn plateaus into momentum.

We start with a simple truth: results reflect self-concept. If you still identify as the person who cuts corners—whether that’s with food, workouts, or leadership—your subconscious will keep you there. We connect the dots between health and revenue, explaining why consistent routines build self-esteem, and how that confidence flows into decisions about hiring, standards, and time. You’ll hear how to flip the mental switch from “seven-figure you” to “nine-figure you” by stacking small wins that create real belief.

Then we dive into the Science of Scaling and the power of 10x targets. Oversized goals eliminate distractions because there’s usually only one path that truly moves the needle. Add a clear timeline and your calendar—and your team—get sharper fast. We walk through reverse engineering revenue, choosing the few activities that matter, and asking the hard questions about who belongs on the journey. Along the way, we share a daily practice: 15 minutes visualizing a life by design across health, relationships, business, and impact, then identifying who you must become to earn it.

This conversation is a blueprint for stepping into a larger identity and letting your results catch up. If you’re ready to raise standards at home and at work, build systems that grow you physically, mentally, and spiritually, and set goals that demand your best, press play. If the message hits, subscribe, share with a friend who’s scaling, and leave a quick review to tell us your 10x target for 2026.