In this episode of SF Commercial Property Conversations with Bruce Bean, Ivan Prochko shares his fascinating journey from fashion photography in Europe to leading retail real estate deals across Southern California. Ivan’s career path took unexpected turns—from shooting celebrities in Milan and Madrid to navigating the New York real estate scene, and finally planting roots with Marcus & Millichap in Los Angeles.

Bruce and Ivan dive into the evolving landscape of retail real estate, discussing why smaller neighborhood shopping centers are in high demand, what it takes to succeed in commercial brokerage today, and the intense cold calling strategies that drive business. Ivan also opens up about the tools and technology his team uses, like switching from Salesforce to Unreal CRM, and how their hands-on approach helps them stay ahead of market trends.

Whether you’re curious about the power of hustle in commercial real estate, the market’s future, or how retail investments are shifting, Ivan’s insights are not to be missed.

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