In this episode of The Founder's Growth Show, host John Hill, AKA Small Mountain, sits down with Humberto "Bert" Rodriguez, CEO and Co-Founder of SupplySoft, to explore what it takes to build operational systems that withstand decades of technological change.

Drawing from over 30 years in supply chain technology—from high school punch cards to modern AI and warehouse automation—Humberto breaks down how unwritten rules and key-person reliance create invisible ceilings on business expansion.

Founder-Centric Topics Discussed:

• The Tribal Knowledge Trap: Why relying on key-person memory and knowledge limits operational velocity and how to systemize execution.

• Value-Based Pricing: Realities of pricing services based on client impact rather than labor hours.

• Navigating Market Pivots: Transitioning through major tech shifts (DOS to Windows, Cloud/SaaS, AI) without sacrificing business continuity.

• The Power of Niching Down: Why focusing deeply on a core partner platform beats spreading thin as a generalist.

• Leadership Without Ego: Implementing operational litmus tests and building a unified, client-focused culture across global remote teams.

If you want to know how a business owner can stay successful and ahead of the game for decades, Bert's expertise is what you need.

Connect with Humberto "Bert" Rodriguez:

https://www.supplysoft.com/
https://www.linkedin.com/in/humberto-rodriguez-b3648b4/

Connect with me:

Newsletter: https://podcast.adaptedgrowth.com/podcast
LinkedIn: https://www.linkedin.com/in/johnblanehill/
Website: https://adaptedgrowth.com/
Revenue Evolution Workshops: https://agsherpa.com/revev