From Publisher to Product Manager: An Accidental PM's Take on AI
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From Publisher to Product Manager: An Accidental PM's Take on AI
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She'd been doing the job for nine years before she found out it had a name.
Riëtte Verster spent the first chapter of her career as a "publisher" at Pearson in South Africa, running Scrum, leading a national reading program in 5 languages, doing all the work of product management without ever calling it that. Then she moved to Canada and discovered her job had a title.
Now she's a Senior PM at Liferaft, building AI into a threat-intelligence platform for analysts and investigators, a customer base that is, by training, deeply suspicious of black boxes.
Riëtte and Santi (her current Liferaft colleague) get into what actually changes when AI lands on your roadmap, why "shower ideas" are killing your simplification work, and the kind of customer who needs AI to not feel like AI.
Plus: the red flag every PM should watch for in themselves.
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