From Potholes to Pop-Ups: Unleashing Creativity in Brand Storytelling with Kat Tushim of AMP Agency
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From Potholes to Pop-Ups: Unleashing Creativity in Brand Storytelling with Kat Tushim of AMP Agency
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In this episode of Color Bar, we welcome back Kat Tushim, Executive Creative Director, for a conversation all about “Looking Left”—taking unexpected, fresh approaches to marketing challenges.
Kat takes us inside bold campaigns for 360 Chicago, Kum & Go, BF Goodrich, and more, sharing how “looking left” fuels creativity, disrupts the ordinary, and unlocks cross-industry inspiration. From immersive retail experiences and holiday storytelling to AI-driven personalization, Kat breaks down what it takes to connect with evolving consumer expectations and deliver brand moments that stick.
Listeners will hear candid insights on mentorship through her work with True Chicago, how to reimagine campaigns with personality and purpose, and why authenticity always wins. This is a practical, inspiring episode packed with strategies for marketers who want to create experiences that are not just seen—but felt and remembered.