If you’ve ever felt like your creative spark was bigger than your current job title, this episode is for you.

We’re joined by the founder of Scout & Cloth, a visionary entrepreneur who turned a pop-up hustle into a brand that moves people. She shares the raw truth behind building a business with no investors, no roadmap, and no connections, just a deep belief in her vision and a willingness to figure it out.

We talk about the messy middle: the fear, the burnout, the identity shifts, and the pressure to be polished when you’re still building. She opens up about the emotional toll of entrepreneurship, the power of interestingness, and why launching at 60% is sometimes the smartest move you’ll ever make.

There’s wisdom here for anyone navigating creative chaos, chasing purpose, or trying to build a brand that actually feels like them. You don’t want to miss this one.

Let us know your biggest takeaway from this episode. DM us on IG @howwedo.podcast.

In this episode, we cover:

• The decision to launch without a perfect plan.
• Building a brand that feels like home to your audience.
• Why interestingness beats polish every time.
• The emotional rollercoaster of early entrepreneurship.
• How to stay grounded when everything feels uncertain.
• Creating momentum through action, not strategy.
• What it really means to build a movement from scratch.

🔗 Resources & Links:

Follow Scout & Cloth on Instagram: https://www.instagram.com/scoutandcloth/

Chat with us on IG: @howwedo.podcast

More about How We Do:

This isn’t your average “success story” podcast. How We Do is where raw conversations meet real transformation. Join your host, Meg, as she sits down with guests from all walks of life to unpack the messy, beautiful, and powerful moments that shape who we are and how we live.

New episodes every week. Subscribe and tune in wherever you get your podcasts!