In this episode, Tom Griffiths is joined by Jeremy Middleton, co-founder of Homeserve and an experienced investor in small- to medium-sized enterprises. Jeremy takes listeners through his entrepreneurial journey, from his early days at Procter & Gamble to co-founding Homeserve and transforming it into a cash-generative, FTSE 100 company over 30 years.

Jeremy shares how he and his business partner Richard Middleton identified opportunities in the property and plumbing sectors, including the pivot from a traditional plumbing contracting model to an insurance-based, subscription model that provided homeowners with peace of mind. He explains why understanding customer needs and designing a scalable, predictable business model was critical to long-term success, and how the right marketing and partnerships amplified growth.

The conversation also explores Jeremy’s transition from operational entrepreneur to investor. He discusses his approach to backing growth-stage businesses through his family office, focusing on proven business models that are profitable and capable of scaling. He highlights the importance of providing flexible, patient capital—often through minority equity stakes—and supporting entrepreneurs with strategic guidance rather than pushing for aggressive growth driven by external pressures.

Jeremy emphasises the value of strong financial systems and visibility in early-stage companies, advising on forecasting, cash management, and the role of fractional or full-time finance directors. He also shares how his team identifies investment opportunities, prioritising proactive outreach and research over responding to polished investor decks, and how they tailor support to each business depending on its needs and management capability.

This episode offers practical insights for entrepreneurs, investors, and anyone interested in scaling businesses thoughtfully, highlighting the balance between capital, strategy, and patience in building sustainable success.

To Contact Jeremy: https://www.linkedin.com/in/jemiddleton/