In this engaging episode of the HighLevel Experience Podcast, host Vit Muller sits down with Cathy Olson, a visionary in the world of digital marketing and design. Known for her work with billion-dollar brands like Apple and Disney, Cathy is also the creative force behind Funnel Gorgeous and FG Funnels. Together with her partner Julie Chenell, Cathy is on a mission to revolutionize digital marketing design, turning it into a powerful conversion tool. In this episode, Cathy shares her insights on the importance of design in marketing, common design mistakes, and how to create irresistible offers. She also provides a live critique of Vit's website, offering practical advice on improving user experience and conversion rates.

Cathy introduces her game-changing program, Offer Cure, designed to help you create irresistible offers that your audience can't resist. It's like an ER visit for your offer, ensuring it's positioned, priced, and presented perfectly!

To take advantage of this special offer, visit https://highlevelexperience.com/fg

Cathy Olson has designed for billion-dollar giants like Apple and Disney, and yet she's just as passionate about helping the underdog entrepreneur turn their first funnel into a six-figure revenue machine.

Cathy is the creative force behind Funnel Gorgeous® and FG Funnels®, alongside her partner Julie Chenell, and together they've flipped the script on what good marketing looks like.

Key points we talked about in this pilot episode!

• 👉 [00:01:00] The Importance of Unplugging for Creativity - Cathy discusses the significance of taking breaks from work to boost creativity and performance. She shares her personal experiences of stepping away from the screen to recharge.
• 👉 [00:04:00] Common Design Mistakes in Funnels - Cathy identifies common design pitfalls that lead to lost conversions in funnels. She emphasizes the importance of visual trustworthiness and brand consistency.
• 👉 [00:06:00] Balancing Design and Functionality - The conversation explores finding the right balance between over-designing and under-designing. Cathy shares insights on how design should be functional and enhance message comprehension.
• 👉 [00:11:00] Understanding Your Audience's Psychology - Cathy explains the importance of aligning design and messaging with the target audience's psychology. She highlights the role of perception in effective marketing.
• 👉 [00:19:00] Creating Effective Offers for Different Funnel Stages - The discussion shifts to crafting offers for various stages of the funnel, from awareness to decision-making. Cathy provides examples and strategies for engaging different audience segments.
• 👉 [00:37:00] Designing a Compelling Homepage - Cathy offers practical advice on designing a homepage that effectively guides users to their desired destinations. She emphasizes the importance of clear navigation and user-centric design.
• 👉 [01:06:00] Creating Irresistible Offers - Cathy introduces her Offer Cure program, which helps entrepreneurs create compelling offers. She discusses the critical elements of a successful offer, including design, copy, and positioning.

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HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful