Welcome to the very first episode of the Global Marketing Leaders podcast.

In this episode, host Andrew Garrihy welcomes international marketing leader Ivo van den Brand to share his career journey, from his PR roots to becoming the Global CMO at Too Good To Go. Ivo van den Brand dives into his unconventional path, highlighting the diverse experiences he’s packed into his “backpack,” and reveals the fascinating mission behind Too Good To Go’s fight against food waste across 17 countries and 125 million users.

The conversation explores Ivo’s people-centered leadership style, emphasizing authenticity, vulnerability, and radical transparency, even during transformative, high-pressure moments in scale-ups. He shares valuable insights on resilience, building strong teams, and maintaining a responsible mindset (plus some honest talk about overcoming imposter syndrome). Practical advice abounds for aspiring CMOs on becoming business leaders who excel far beyond just marketing expertise.

Timestamps:
00:00 Introduction
09:57 Leadership and Constant Recalibration
12:32 Leadership Insights with Ivo
20:09 Embrace Emotion, Listen, Adapt
25:12 Leadership, Teams, and Priorities
28:53 Collaborative Marketing Role Dynamics
33:57 Daughter Anchors Morning Routine
39:25 Finding Meaning Through Adversity
45:22 Growth Through Reflective Mindset
51:05 Fostering Openness and Vulnerability
57:14 Modern Marketing: Beyond Advertising
01:02:11 Balancing Work and Networking
01:04:56 Shane Parish Podcast Highlights

Guest links:
https://www.linkedin.com/in/ivovandenbrand/

Don’t miss the powerful lessons and real stories in this first episode of the Global Marketing Leaders podcast! Whether you’re climbing the global marketing ladder or leading through change, tune in for inspiration and actionable takeaways that will add value to your own leadership “backpack.” If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.

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