In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.

If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.

Erica got into the nitty-gritty details that actually make the difference between emails that get opened and emails that get deleted including the 25-line rule that could transform your newsletter performance overnight.

This episode is an absolute must-listen if you're serious about building an email list that actually converts. Whether you're just starting out an email vet, Erika's insights will save you months of trial and error.

Connect with Constant Contact/ Erika

• www.constantcontact.com
• Erika Robinson LinkedIn

Connect with Niki:

• Instagram: @nikihutchison
• LinkedIn: @nikihutchison
• Website: nikihutchison.com

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

If you're sitting at your desk, wrestling with the same business challenges week after week, wondering why progress feels so slow despite all your hard work, this episode is exactly what you need!

I'm diving deep into something that could completely transform your business trajectory - the power of group programmes and masterminds. During my career I've learned that the most successful entrepreneurs aren't the smartest ones working alone. They're the ones who've mastered the art of surrounding themselves with the right people.

Here's something that might surprise you: every single mastermind or accelerator I've joined has generated actual business for me. Not just knowledge and enjoyment - real revenue from one-off projects to ongoing relationships, and often invitations to work with other participants or programme hosts themselves.

In this episode, you'll discover why being a strategic "joiner" isn't just a nice-to-have strategy - it's absolutely essential for serious business growth.

I'll share why those who consistently invest in themselves and their development grow faster and achieve better results than those trying to go it alone. The relationships you build, insights you gain, and accountability you experience don't end when the programme does - they become part of your business infrastructure, supporting your growth for years to come.

Plus, I share details of The Charge my business accelerator that combines all the best elements I've learned from years of group programmes. If you're established in business but ready to think bigger and take decisive action, this could be exactly what you've been looking for!

Ready to stop working in isolation and start building the strategic relationships that will accelerate your success faster than you ever thought possible?

Resources mentioned:

• The Charge Business Accelerator: www.nikihutchison.com/the-charge-waitlist
• "We Should All Be Millionaires" by Rachel Rodgers

Connect with Niki:

• Instagram: @nikihutchison
• LinkedIn: @nikihutchison
• Website: nikihutchison.com

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.

Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.

You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create seasonal offerings specifically designed for summer needs, develop passive income products, and launch summer accountability groups.

By the end of this episode, you'll have practical steps to maintain strong cash flow all summer long, even if you implement just one of these strategies. Summer doesn't have to mean a business slowdown – with the right approach, it can become one of your most profitable seasons.

Listen in to learn exactly how to make these strategies work for your specific business!

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!