From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand
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概要
Key Topics Covered:
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Why most healthcare professionals struggle with the idea of “luxury”
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The difference between treating disease vs creating value
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How NHS-style dentistry limits patient experience and growth
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“People buy emotionally and justify financially” — why this matters
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The psychology behind smiles and perceived success
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How branding turns a regular clinic into a high-end experience
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The role of environment, storytelling, and trust in premium services
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Why investing in your brand is not greed — it’s clarity
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Social media’s influence on confidence, perception, and self-worth
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What healthcare professionals get wrong about money and image
Who This Episode Is For:
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Healthcare professionals
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Entrepreneurs building personal brands
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Anyone transitioning from service-based work to premium positioning
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People stuck in underpaid systems who want more control
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Listeners interested in psychology, branding, and value creation
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