In this episode, Keith sat down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing Agency, to unpack how visibility is changing in an AI-driven world.

Before working with CEOs and founders, Jimi spent years as a professional magician—learning how to capture attention, build curiosity, and create unforgettable moments. Today, he applies those same principles to help businesses stay visible in a world where AI is answering questions before users ever click.

We explore:

• Why founder authority is becoming more powerful than traditional SEO
• How zero-click searches are reshaping demand generation
• The real reason many businesses are “disappearing” online
• What AI actually looks for when deciding who to trust

A simple, practical framework to create content that stands out As search evolves from clicks to answers, visibility is no longer about ranking #1—it’s about being the voice AI trusts and surfaces.If you’re a founder, marketer, or business leader trying to stay relevant in 2026, this conversation will give you a completely new lens on content, brand, and growth.Connect with Jimi Gibson:

• Website: https://thriveagency.com/

• LinkedIn: linkedin.com/in/jimi-gibson

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