In this exciting episode of a new season of Market Like A Badass, Kristin gathers hemp beverage experts to explore the season theme "taboo to tap". This new season is all about how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

On this episode, Kristin sits down with Haylee Jordan, Co-Founder of Fabric, the Australian-born, US-crafted beverage brand that's redefining what non-alc and THC-infused drinks can be. Fabric is pioneering a new style of high-function fizz that keeps you sharp, sparks creativity, and helps you drop into the moment.

On this episode, you will:

1. Discover how Fabric is navigating the complex regulatory landscape to build a compliant hemp beverage brand that can't rely on traditional advertising channels - and why grassroots marketing is their secret weapon
2. Learn the positioning strategy behind "dosed for any moment" and how Fabric is differentiating in an increasingly crowded THC beverage market by focusing on function and community
3. Understand Fabric's approach to building a beverage brand from the ground up
4. Hear real-world tactics for educating consumers on THC-infused drinks, functional benefits, and responsible consumption
5. Get insider insights on partnerships, sampling strategies, and the grassroots marketing tactics that are helping Fabric compete against legacy brands and deep-pocketed competitors

QUICK LINKS

Shop Fabric: drinkfabric.com

Connect with Haylee: LinkedIn

Follow Kristin: The Source Marketing Group | LinkedIn

Subscribe: Apple Podcasts | Spotify | YouTube

This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.