Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you?

In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media for therapists and helping professionals.

Here’s what you’ll learn:
✅ Why social media is often your digital waiting room—and how to make it inviting.
✅ How social media supports SEO, even if it doesn’t directly “count” in rankings.
✅ Ethical, sustainable ways to share content that reflect your values as a healer.
✅ Practical tools and strategies to make showing up online more manageable.
✅ Plus—a big update on how Instagram content is now being indexed by Google (and why this matters for your visibility).

This isn’t about hype. It’s about hope. When your social media and SEO work together, your practice becomes easier to find, easier to trust, and easier to reach.

🎧 Tune in now and discover how to use social media intentionally to build trust, visibility, and connection.

#SEO #SocialMedia #TherapistMarketing #PrivatePracticeSEO #HelpingProfessionals #EthicalMarketing #SocialMediaForTherapists #SimplifiedSEO

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Don’t Let Your Website Glow-Up Tank Your Google Rankings

Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful.

In this episode of From Keywords to Connections, Mary and Winnie break down what really happens under the hood during a website overhaul. You'll learn why so many helping professionals unknowingly sacrifice traffic, search visibility, and client inquiries in the name of a "better" design—and how to avoid the most common mistakes.

We’ll cover:

• Why aesthetics shouldn’t override SEO strategy
• The silent killers: deleted pages, broken internal links, and forgotten redirects
• Real-world examples of well-intentioned redesigns that led to ranking crashes
• What to do before, during, and after your redesign to protect (or even improve) your SEO
• How to communicate clearly with your designer or VA to keep SEO front and center

This is a must-listen episode for therapists, coaches, and wellness professionals planning a website refresh. Don’t let your redesign derail your digital presence. Tune in, take notes, and walk away ready to make smart, SEO-savvy moves.

🎧 Listen now—and be sure to share this episode with your web designer, VA, or anyone helping with your site’s relaunch!

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In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest.

Together, they explore the messy truth about “balance” in business leadership: why it’s so hard, what it really means, and how they’re learning to protect the parts of life that matter most. From redefining success beyond the grind, to leaning on each other through the heaviest weeks, Mary and Winnie share the real strategies, boundaries, and mindset shifts that help them lead with purpose without losing themselves in the process.

If you’ve ever wondered whether it’s possible to build and lead a thriving business while still showing up for your own life — this episode will leave you feeling seen, encouraged, and ready to rethink what success looks like for you.

🎧 Listen in to hear:

• The invisible mental and emotional labor of leadership (and why it’s rarely talked about)
• How to use boundaries as tools for better leadership and better living
• The permission to delegate — and why it’s harder than it sounds
• Small, everyday ways to recharge without waiting for a vacation
• What “having a life” really looks like for leaders at different stages

💬 We’d love to hear from you: What does balance look like for you as a leader? Share your wins or struggles with us on Instagram or by email.

#FromKeywordsToConnections #WomenInBusiness #LeadershipJourney #WorkLifeBalance #BusinessLeadership #FemaleEntrepreneur #PurposeDrivenBusiness #SmallBusinessLife #LifeBeyondTheGrind #MindfulLeadership #LeadWithPurpose #EntrepreneurLife #BusinessGrowth #WomenWhoLead #BusinessBalance

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