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Jared Harman went from working play-by-play in Canadian hockey to founding The One Group Agency, now a 16-person marketing agency serving clients across North America and beyond. On this episode of the Elevate Collection Podcast, Jared breaks down what it actually takes to build a marketing agency that lasts, why chasing short-term ROI kills long-term brand loyalty, and the three questions he asks every client before building a strategy.

Jared also gets real about the failures that led him to entrepreneurship, why he believes most "marketing problems" are actually leadership problems in disguise, and how his agency is building an AI ecosystem to stay ahead without losing the human element clients actually pay for.

In this episode:

• Jared's path from family restaurant business to hockey broadcasting to founding a marketing agency
• Lessons learned from two failed business ventures before The One Group Agency
• Why short-term ROI thinking destroys brand loyalty (and what to do instead)
• How to build a content strategy across YouTube, TikTok, Instagram, and LinkedIn on any budget
• The 3 questions every company needs answered before building a marketing plan
• Why most marketing failures actually start in leadership, not the marketing team
• How AI is changing agency work without replacing the people clients trust
• Jared's definition of legacy: being a good human, not just a good CEO

Connect with Jared Harman & The One Group Agency:
https://www.onegroupagency.ca/

Connect with Elevate Collection:
🌐 elevatecollection.co
🎙️ Follow the Elevate Collection Podcast for more conversations at the intersection of brand strategy, sports, and legacy building.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
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3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.