From Hailstorm to $1M Bottling Line: The Business Story Behind a 70-Year Apple Orchard
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From Hailstorm to $1M Bottling Line: The Business Story Behind a 70-Year Apple Orchard
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Nick Russo is the third generation of his family to run Bellevue Orchard, a 40-hectare apple and cider operation 45 kilometres from Melbourne's CBD that his grandfather Angelo started in 1953.
In this conversation with Romey, Nick shares the full business story behind one of Australia's most interesting urban fringe farms. From the 1998 hailstorm that forced the family to choose between selling the property or installing an apple juicing plant, to a million-dollar bottling line, five revenue streams from the same kilo of fruit, and the real pressure of carrying significant debt while interest rates work against you.
Romey closes with a frank debrief on why farm businesses struggle most in the transition from small-medium to medium-large, and why stress testing every idea before committing capital is the single most important thing any farm business owner can do.
Not sure if you're ready to start your farm journey? Find out exactly where you stand. Get your free Farm Readiness Scorecard at https://farmreadiness.culturedestates.com
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