In this episode of Catalyst for the Trades, Jennifer Bagley is joined by Robert Leath, founder of a thriving HVAC business, and his dedicated account executive, Vee Nettles. Robert shares his raw and inspiring journey from working for a large corporation to risking it all to build his own company from the ground up. He offers a transparent look at the challenges and triumphs of entrepreneurship, from securing funding and establishing a strong brand to embracing cutting-edge AI technology.

This conversation is a masterclass in modern trades leadership, covering the importance of a high-quality brand, the power of building genuine customer relationships, and the transformative impact of AI on marketing and operations. Robert's story is a powerful reminder that with the right mindset, a willingness to learn, and a commitment to excellence, anyone in the trades can build a successful and future-proof business.

Key Topics & Timestamps
00:00 – Introductions: Meet Robert Leath and Vee Nettles
00:38 – The Leap of Faith: Robert's journey from employee to entrepreneur
03:25 – Funding the Dream: The risk and reward of self-funding
05:31 – Building a Premium Brand: Why high standards matter from day one
06:20 – Adapting to Technology: The evolution from traditional marketing to AI
29:00 – The Impact of AI: A flood of new leads from unexpected places
31:00 – The Power of Education: Why continuous learning is non-negotiable
44:00 – The Human Element: Why customer relationships are still king
01:22:00 – Final Advice: Why you just need to start

Guest Details
Guest: Robert Leath
Title: Founder & CEO
Robert Leath is a testament to the modern trades entrepreneur. After years in the HVAC industry, he took the bold step of starting his own company, building it on a foundation of high standards, exceptional customer service, and a forward-thinking approach to technology. His story is one of resilience, growth, and a relentless pursuit of excellence.

Guest: Vee Nettles
Title: Senior Account Executive
Vee Nettles is a key partner in Robert's success story. As a senior account executive at CI Web Group, she has helped guide Robert's business through the ever-changing landscape of digital marketing, from traditional websites to the new frontier of AI. Her expertise and dedication have been instrumental in helping Robert's business thrive.

Relevant Links

• AirPoint Heating & Air Conditioning
• Catalyst for the Trades
• Just Start AI
• CI Web Group

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