In this episode of the Inner Edison Podcast, hosts Ed Parcaut and William Carlin dive into the evolving world of e-commerce fulfillment. William Carlin, co-founder of Racklify—the largest online marketplace connecting merchants and fulfillment providers—shares his journey from wholesale distribution to building a tech-enabled logistics platform. Discover how Racklify is making it easier for small and large businesses to find the perfect warehouse partner, avoid common pitfalls, and scale efficiently.

Whether you're selling products from your living room or running a multi-million dollar brand, this conversation sheds light on mistakes to avoid, the power of economies of scale, and the changing landscape of warehousing networks. Listen in for expert insights, actionable advice, and a candid discussion about what really goes on behind the scenes in fulfillment—from logistics terminology to choosing your perfect 3PL partner.

Ready to level up your e-commerce strategy and stop letting your inventory take over your garage? Tune in to learn everything you need to know about outsourcing fulfillment—and making sure it's the right move for your business.

**Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

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