In this episode, Wayne Einhorn sits down with Carly Fulton of Century 21 Percy Fulton to explore what it takes to grow and lead a third-generation brokerage.

Carly shares how she and her sisters-built careers outside real estate before joining the family business, why that experience shaped their leadership, and how the team has grown to 300 agents and a top-10 ranking in Canada.

In This Episode, You’ll Learn:

• Why working outside the family business can build stronger future leaders
• How a brokerage can transition from inherited legacy to modern leadership
• The importance of setting recruiting standards instead of hiring for volume
• Why profitability and margins matter more than ever in a low-transaction market
• How to build repeatable systems that serve the business, not individual preferences

Key Takeaway:

Strong brokerages are built on experience, standards, and systems. When leaders focus on profitability, culture, and developing people the right way, they create a business that can grow sustainably through changing markets.

Next Steps:

Want personalized guidance? Book a free 30-minute consultation with Wayne here:

https://calendly.com/wayne-einhorn/free-consultation-30-minutes

Connect & Learn More:

Explore how Inner Circle Broker Coaching helps brokers recruit smarter, build stronger teams, and grow profitable brokerages:

https://innercirclebrokercoaching.com/